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Customer service has changed overtime and the way companies now interact with their customers’ highlights a difference between customer service today and customer service in the past. Customer service today has come to a point where the goal is to befriend the customer, this all boils down to a more tactile engagement with the customer. The advent of social media and internet marketing, came about to help advertisers build not just familiarity with their customers, but intimacy and this higher degree of intimacy now evident in business has significantly reduced the obstructive barriers between customer and company. Companies now want to ingratiate their way into our social circles, they want to be part of our lives and are succeeding very well at that. The engagement companies now have with their customers has become more informal than formal and has moved from that professional sphere to a that casual space where more casual dialogue and influences can take place.

We were developing a marketing campaing for a bakery shop,  a client that came to us not surprisingly from our social media efforts on twitter. The task was on getting customers to come back and try our bakery shop. Up untill then the company hadn’t considered social media Read More

The purpose of a mobile site is simply to display information from your website on a mobile device such as the iPhone so that it shows well. You want it to be lightweight so it loads fast because no one will wait for a webpage to load on their phone.
Your mobile site should be a bullet point of your main site that includes the most pertinent details such as: Read More

The hardest part of communication is ascribing value and worth to a subject and the communication of it is perhaps the oldest, if not the oldest of all forms of dialogue. It is the versatile communication form that allows for things to happen, it moves people to act and to be happy with their actions. Sales people today use it, develop it, and practice it as a professional trait, thus another name to ascribe to this form of dialogue is sales communication.

Sales communication is an act of ascribing value such that the subject being ascribed is more desirable and attractive; the discipline of this art is marketing, the art of fostering value. Today, it is essential to learn and understand value and how to create it, the modern world thrives on it. As our economy has shifted from that labor and production centered society to a more service centered one communicating value is now more than ever, the difference between success and failure.

Today, it is essential to learn and understand value and how to create it

Von C.

If you lack the ability to convey the added value of your services, products, and or solution to your customers, then most likely your endeavor will fail.

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When I started looking for a place to move to I hadn’t a firm idea of what I wanted. I knew I needed to find a place close to work, convenient and by convenient I mean close to things, and with a good environment. These were  the general variables I wanted, and basing my search on these criteria would’ve been almost impossible were it not for google maps. My search for apartments had one other anchor, which is that it had to be near my place of work.

My search started like this, I drove around and stopped in various places where these variables were present and used the Google map app on my iPhone to search for apartments within a given radius of that location. Read More

Customer service is the most important ingredient in growing and maintaining your business and the customers you have. In fact as a small business it is imperative and your most substantial weapon against your larger competitors. As a small business you have the space and need to accommodate your customers and build a great relationship with them. You can allocate that special attention that big businesses process out of their model to your customers. In the position of a small business the repeat business of your clientele is what will nourish your growth into its maturing years.

Customer service encompasses a wide array of policies from communicating your message at every point of contact, to actively building relationships, though some vital points in business growth outlined below should be a priority of any growing business.

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The media is as much a product of its society as the society is a product of its media. The images, concepts, and dreams the media portrays are the pregnant outbursts of its relatively conventional society. The media is our collective desires, our wildest wishes, our most fantastical thoughts and our morbid ideas all rolled up into a singular deity, the Media. Read More

Simple question; what makes a business? Is it the product? is it the service? Is it the system?

The number one ingredient in a business is the combination of individuals, your employees and your customers. The interaction between these two groups is the dynamic force that grows organizations.  As an ongoing business you’re probably thinking how would I drive customers to me and in this day and age it is easier that ever. Utilizing social media an ongoing business can quickly build dialogue with it customer base; a two way communication channel where information flows freely between the two parties. Read More