Are Apple Music Subscribers on the Rise? It appears so according to a recent interview with Apple executives Craig Federighi and Eddy Cue that the number of subscribers to the Apple Music service went up dramatically from the previous weeks up to the 11 million mark. Only two weeks earlier, Apple reported that just over 10 million had signed up for the service.
The interview was conducted February 12th, 2016 in an hour-long session on The Talk Show podcast which is hosted by John Gruber. The report of this remarkable rise in the number of subscribers over a two week period of time was part of a number of revelations that executives made during this interview. However, the overall increase of roughly 10% in the subscriber base in a 14 day period of time certainly garnered a considerable amount of press.
Apple’s Growth Beyond Apple Music
In addition, it was reported that company has reached one billion devices. Apple’s active installed base which includes the total number of iCloud users which represents roughly 78% of that number. This means that the 782 million iCloud users are due to the number of people who own multiple Apple devices.
The use of all these devices explains the massive amount of iTunes, purchases from the Apple App Store, uploads of photos, iMessage texts and more. In fact, Apple processes roughly 200,000 communications on the iMessage system per second which reaches up to 17 billion per 24 hours.
When combined with the purchases from the App Store and iTunes that register at over 750 million per week, it is easy to see that Apple is enjoying a very successful run these days across a broad field with the increase in Apple Music subscribers being a key element.
Issues with Apple Products
In recent weeks there have been certain issues that have dogged some of Apple’s services starting with the Mail app that is increasingly becoming outdated, iTunes which has a bloated client base, and synchronization issues with the iCloud as well. Federighi cited all of these issues as part of the growing process that Apple has undertaken in the past few years. Although the services have improved overall, it was admitted that there were going to be issues because of the massive growth in users and subscribers to their services.
Of course, because many of these issues are seen immediately, there is a seemingly slow reaction time to getting them fixed. However, at present Apple Music seems to be functioning well despite the 10% increase in subscribers in a two-week period of time. While the future of Apple Music may not be free of issues, it is enjoying a substantial rise in popularity.