Business-to-Business (B2B) marketing strategies to consider
August 10, 2017
Business-to-Business (B2B) marketing strategies are just as important as business-to-consumer marketing strategies. These techniques help various businesses to create better brand recognition, which can lead to more deals and partnerships with other companies. Which means the companies involved can earn even more profit, especially when the B2B marketing is used successfully. Here are 5 useful B2B marketing strategies you should consider putting to good use.
1. Use Display and Narrative Advertising
Display advertising is exactly what you are probably thinking; it includes ads those banner ads that are usually found throughout web pages of your site or sites that have similar, related content. Facebook ads are another opportunity to use display advertising as a B2B technique, as ads can be seen in various parts of the website, and can be targeted at very specific groups of people and businesses.
Narrative advertising is another great tool to consider when working on B2B marketing. This sort of technique helps you to build trust with your audience and ensure that they stay dedicated customers. This type of advertising includes relevant guest blogging, where you create content for somebody else’s website, to help create traffic for your own business. Another way to take advantage of narrative advertising is to use social media promotional posts, which can show up in users’ feeds while they browse the site.
2. Marketing Automation
When it comes down to it, marketing automation is simply a marketing strategy that runs itself, after it is initially set up. This can include anything from using tools like MailChimp to create more effective newsletters to using other tools such as Unbounce to better track and manage your various landing pages.
3. Micro-Targeting and Precision Marketing
As mentioned briefly earlier, social media sites make it easy for you to create more targeted advertisements, so you really know you are reaching the right people. Micro-targeting is the same concept, but with a more precise audience. By focusing more specifically on a certain type of audience or potential client, you are increasing the effectiveness of your advertising, while also ensuring your marketing budget is put to good use.
4. Quality Content Marketing
Regardless of what sort of B2B marketing strategy you use, you want to be sure you are publishing quality content. Anything less will make you seem like an untrustworthy source, which can end up pushing potential clients and partners away. Quality marketing content includes creating relevant blog posts, video series, and even eBooks.
5. Take Advantage of Mobile Marketing
With today’s reliance on mobile devices, if you are not taking advantage of them in your marketing strategy, you are missing out on a potentially significant audience segment. By creating advertisements and content that can be seen via mobile devices and apps—like Facebook and Twitter—you are helping to ensure that no matter how people are browsing the internet, they will see your business and content.
These are just a few of the many possible B2B techniques. When you are looking to improve your relationships with other businesses, increase your ROI, or simply gain more brand recognition, these different strategies can be a major help. All it takes is a little time, patience, and careful planning.