Good design is one of the essential factors that allows you to create a brand that holds and converts visitors into actual customers from your website. Design isn’t simply about how things look, it is information.
The Mere Exposure Effect was first discovered in 1968 by social psychologist Robert Zajonc.
Branding is one of those buzzwords that you surely hear all the time. Like conversation marketing, it factor, or disruption, branding is useless if you don’t understand what it is and why it’s important. That’s unfortunate, because unlike other buzzwords, branding is here to stay. Yet many small business still don’t know much about branding or […]
Today, content is king. Most of us living in the world today expect every second of our free time to be occupied by on-demand television shows, endless YouTube videos, and funny pictures. If we see something we don’t like, we simply keep swiping until we find something that makes us smile or ponder. This is […]
We’re living in an increasingly digital world. Every year, more and more business transactions are taking place online. Long term profitable relationships are created and continue for years even when the customer has never met a single individual from the service provider in person. With all this online business and communication, it’s easy to underestimate […]
Why do successful companies spend so much money and time focusing on enhancing their brands? The strength of their image can mean the difference in greater or lesser revenue.