Word of mouth marketing is an essential tool for businesses. It improves sales because buyers want to be sure that they are making the right decision when they make a purchase
Probably one of the most important parts of a B2B deal is creating a good conversation with your potential client. You want to show a potential new partner that you have a genuine interest in what it is they do and what they have to offer your company in return. Here are 3 useful tips […]
Social media can be tricky. The recent death of iconic musician Prince unsurprisingly generated a tidal wave of social media buzz. Among the many heartfelt messages were tributes from big music brands like Spotify and Pandora, and even unrelated brands like Chevrolet. One Twitter post, however, stood out from the rest. This seemingly harmless post […]
Everyone wants to be able to captivate an audience with their words. Being able to do this successfully is not always easy, however.
Why do successful companies spend so much money and time focusing on enhancing their brands? The strength of their image can mean the difference in greater or lesser revenue.
If you have ever tried to use logic to persuade somebody to see your point of view, you may have failed. You probably think that it is because the person you were trying to convince was just too stubborn to see the logic. But, that is where you will be wrong because believe it or […]