Public opinion is in constant flux, always has been. But what is it that moves it? What pushes society in one direction or another? In a perfect world, events happen and we assess the information …
Continue Reading about Information Warfare: Understanding How Information Is Weaponized →
Word-of-mouth marketing doesn't happen by chance if you're ready to give your business a boost, but you can find yourself with more sales than you can handle if you can create a group of happy …
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Probably one of the most important parts of a B2B deal is creating a good conversation with your potential client. You want to show a potential new partner that you have a their genuine interest in …
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Social media can be tricky. The recent death of iconic musician Prince unsurprisingly generated a tidal wave of social media buzz. Among the many heartfelt messages were tributes from big music brands …
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Storytelling is important in getting our stories across. In fact if you look at most major ideas and really any product or entity like a company it's really the stories that we are attracted to. And …
Continue Reading about 8 Story Telling Techniques for Life, Public Speaking, & Marketing →
Why do successful companies spend so much money and time focusing on enhancing their brands? The strength of their image can mean the difference in greater or lesser revenue. Think Apple, a company …
Continue Reading about Emotional Marketing: Swaying Emotions to buy. →
