Everyone wants to be able to captivate an audience with their words. Being able to do this successfully is not always easy, however.
The 4 Kinds of Media We Consume
Passive Media has been around for centuries and includes all of the print media; your newspapers, magazines, and books are some of the biggest examples.
How Emotions Drive Decision Making
This emotional appeal is used to make products or services more appealing and draw customers in, as they are more likely to be persuaded by an emotional message rather than a logical one.
Emotional Marketing: Using emotions to drive sales
Why do successful companies spend so much money and time focusing on enhancing their brands? The strength of their image can mean the difference in greater or lesser revenue.
Creating a Vision that Inspires Your Team
When writing your vision statement, you want to make sure you’re very effective and inspiring so that people follow it. You might be wondering what exactly is a vision statement and how it is different from a mission statement.
Adding Value Communication to your Sales process
The fact that the individual may have worked hard and to his or her best does not mean that the market will reward him or her with an income reflecting some measurement of his or her industriousness.
