Word-of-mouth marketing doesn't happen by chance if you're ready to give your business a boost, but you can find yourself with more sales than you can handle if you can create a group of happy …
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Probably one of the most important parts of a B2B deal is creating a good conversation with your potential client. You want to show a potential new partner that you have a genuine interest in what it …
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Social media can be tricky. The recent death of iconic musician Prince unsurprisingly generated a tidal wave of social media buzz. Among the many heartfelt messages were tributes from big music brands …
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Storytelling is important in getting our stories across. In fact if you look at most major ideas and really any product or entity like a company it's really the stories that we are attracted to. And …
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Why do successful companies spend so much money and time focusing on enhancing their brands? The strength of their image can mean the difference in greater or lesser revenue. Think Apple, a company …
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If you have ever tried to use logic to persuade somebody to see your point of view, you may have failed. You probably think that it is because the person you were trying to convince was just too …
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Passive Media Passive Media has been around for centuries and includes all of the print media; your newspapers, magazines, and books are some of the biggest examples. What makes it "passive" is the …
If you don’t understand people, you don’t understand business. (Period) It’s not about market segments, target markets, demographics, market research, trends, and every other terminology out there. …
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