Marketing brings negative negative ROI unless optimized. This should come as no shock as generally it is the case that with anything that we do a process of optimization is required before it is …
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Start with your customer and map the way to your business and the product and or services that you provide. That may seem strange when you initially look at it, however upon a second glance it becomes …
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When cutting turkey you don't want to use a spoon, you don't want to use a fork, you want to use the right kind of utensil that helps you cut the turkey. In lead generation and especially in the B2B …
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This may sound like blasphemy for those uninitiated in exactly what marketing is, but marketing is the same for any B2B business and whether you are selling airplanes to millionaires, billionaire's, …
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Employing critical thinking when marketing is all too important today due to the numerous paths available towards reaching a goal. Consider that you can employ an array of marketing strategies from …
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Improving email marketing performance comes down to employing housekeeping steps to ensure that your email lists are up to date, properly categorizing and segmenting subscribers, personalizing emails …
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