Marketing brings negative negative ROI unless optimized. This should come as no shock as generally it is the case that with anything that we do a process of optimization is required before it is …
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Start with your customer and map the way to your business and the product and or services that you provide. That may seem strange when you initially look at it, however upon a second glance it becomes …
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Employing critical thinking when marketing is all too important today due to the numerous paths available towards reaching a goal. Consider that you can employ an array of marketing strategies from …
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A company with an impressive visual design is more likely to be seen as credible, reliable, and professional. Though most business owners get lost in the running of the day-to-day task of their …
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A large part of being a marketer is trying to understand people. Even the most well-planned marketing campaign can be improved by further examination of consumer behavior. Engaging reference groups is …
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Everyone has, at least, one brand that they are loyal to without fail. All you have to do is look around your home to find the brands. But, what makes you choose one brand over another? Maybe it is …
Branding is one of those buzzwords that you surely hear all the time. Like conversation marketing, it factor, or disruption, branding is useless if you don’t understand what it is and why it’s …
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Today, content is king. Most of us living in the world today expect every second of our free time to be occupied by on-demand television shows, endless YouTube videos, and funny pictures. If we see …
