Expanding your business into new markets can be a daunting task, but it is also a great opportunity to increase revenue, access new resources and talent, and stay ahead of the competition
Why We Buy the Way We Do.
Imagine this: you are in the market for a new computer so, naturally, you go online to do some research to find what is best.
Complexities of Marketing in Developing Countries
Determining demand in developing countries can be challenging, because the population are generally divided into 3 relatively different market segments.
Design Differentiates and Communicates.
Design is the process of creating a visual representation of an idea or concept.
How Emotions Drive Decision Making
This emotional appeal is used to make products or services more appealing and draw customers in, as they are more likely to be persuaded by an emotional message rather than a logical one.
Using Reference Groups to Optimize Your Marketing
Put simply, a reference group is a people that can be used to form opinions and make better decisions.
