Start with your customer and map the way to your business and the product and or services that you provide. That may seem strange when you initially look at it, however upon a second glance it becomes clear how sensible this is.
What exactly is Branded Content?
Today, content is king. Most of us living in the world today expect every second of our free time to be occupied by on-demand television shows, endless YouTube videos, and funny pictures. If we see something we don’t like, we simply keep swiping until we find something that makes us smile or ponder. This is […]
Mere Exposure Effect
The Mere Exposure Effect was first discovered in 1968 by social psychologist Robert Zajonc.
Complexities of Marketing in Developing Countries
Determining demand in developing countries can be challenging, because the population are generally divided into 3 relatively different market segments.
What does your branding communicate?
Branding is one of those buzzwords that you hear all the time. Like conversation marketing, it factor, or disruption, branding is impotent without a full understand of what it is and why it’s important. It’s really a very simple term. Branding is the face of an organization, the people, the image or representation of a […]
Consumer Behavior Differences between Economically Developed & Developing Countries
Consumer behaviors vary greatly from country-to-country, even when looking at the most developed of countries.
