Why do successful companies spend so much money and time focusing on enhancing their brands? The strength of their image can mean the difference in greater or lesser revenue.
Exploiting branding to your advantage may not be as straightforward as you think. That is because there are different…
A business plan is a document that holds details about a company’s objectives and how it plans to achieve those goals. It holds the roadmap for the company’s marketing, operational and financial strategies.
rketing brings negative negative ROI unless optimized. This should come as no shock as generally it is the case that with anything that we do a process of optimization is required before it is operating at an optimal level.
Start with your customer and map the way to your business and the product and or services that you provide. That may seem strange when you initially look at it, however upon a second glance it becomes clear how sensible this is.
Employing critical thinking when marketing isn’t something relegated to a chief marketing officer at a large corporation, no, it falls on you, that is, if you’re actually serious about growing a business.