Running a successful business means that you as an owner understand your patrons, and your customers are satisfied with your service. Often times this is one of the biggest determining factors to the success of a business. Whether you sell a product or provide a service, your customers are hiring you and expecting a certain level of performance. When you aren't sure what this expectation is, try using customer satisfaction surveys to connect to your user base.
Understanding that level and over delivering on the standard is an essential part of growing a company. To this effect, customer satisfaction surveys have made their appearance in almost every industry. These surveys are usually very light and easy to fill out, but can give you extremely valuable insight into the mind of your customers.