Online advertising operates on the basic principle of pay per click, or PPC. This kind of marketing is an effective way of reaching a new audience, and pay per click means how much you are paying for each user to click on your advertisement. Depending on the term or keyword you are bidding on, the cost per click can vary. Depending on who your serving your ads, the pay per click cost can change on the website, content and keywords.
When considering the focus words or keywords for your online advertising, you might want to consider SEO keyword research. Performing the right level of research behind your target search engine optimization keywords can mean the difference between effective ads and ones that just cost you a lot of money. There are several factors when considering the keywords your ads will be served through.