Online advertising operates on the basic principle of pay per click, or PPC. This kind of marketing is an effective way of reaching a new audience, and pay per click means how much you are paying for each user to click on your advertisement. Depending on the term or keyword you are bidding on, the cost per click can vary. Depending on who you are serving your ads to, the pay per click cost can change on the website, content and keywords.
When considering your online marketing strategy we can help you with researching the best channels to advertise on, all the way through to implementation, tracking, and reporting. Performing the right level of research can mean the difference between effective ads and ones that just cost you a lot of money.
Comprehensive PPC Marketing
Keywords that are popular can often lead to lots of traffic, but can be hit or miss when it comes to conversion rate. There are also several pay per click models, from cost per action (CPA), cost per lead (CPL), clicks per month to the cost per click, conversions and other determinants. We firstly assess your business to understand the way your customers are thinking, and from that research we develop your pay per click marketing strategy to capitalize on what your target market is searching for in realtime.
PPC Performance Reporting & Accountability
Pay per click is a serious consideration whenever you are looking into online advertising. There are many factors that go into planning the advertising for your business, and pay per click costs are certainly a central part of the equation. We work with you on the revenue generation operations where PPC will make a difference and present you with a monthly report detailing where your money was spent. This accountability to results ensures clients are clear on the performance of their marketing and advertising budget.