The purpose of a website is to communicate the value you bring to a client, which helps them make an informed decision. That was the goal with this project.
A company that deals with complex logistics and controlled goods requires a presentation that communicates due diligence at every point of contact with prospective clients. This was important with this particular project and every facet was designed with that acknowledgment in mind.
From the form capture, that allows a prospective client to supply their information and download a PDF, all the way through to tracking the number of times information has been downloaded, all of this was part of the project that made it a success.
Subject Information Research
Understanding a client’s needs and goals involves researching their particular industry in order to understand the type of contents, and what content will be required. It involves delving deeper into the subject matter in order to grasp the point. Let’s simply say that we learned a lot about imports and exports from this project.
Form Capture & Lead Magnets
When you provide valuable information to a prospective client it is important to obtain information which can be used to follow up with the client. This project was the type of project whereby visitors were most likely potential clients, and a system had to be in place in order for the exchange of their information for our information to take place.
Presentation + Brand Design
A brand design is a consistent feel and look that is present at every point of contact with prospective clients. This helps to establish trust, and it helps to establish the clients perspective on how they are going to do engage with you in business. This project was designed for visitors he who will visit the website and for the client to set their tone.