The first thing we did when we began working with this client was to discuss who their target market was going to be. We learned the target market was going to be both commercial and residential customers, and we wanted the website presentation to communicate that they could trust the client with the most complex plumbing jobs.
Branding is a face, a smiling face, and that is what we wanted to communicate with this website presentation. It is welcoming visual presentation, because people are going to visit it and engage with it, and hopefully decide to do business with the client.
