I know that the modern-day and the proliferation of the internet has sidelined the old ways of doing things, but you shouldn’t be in a hurry to ditch print marketing. Online marketing is de rigueur in current business plans, and we’re all the better for it. However, print marketing can still be very valuable for your business.
Strategies like blog posts, keywords, and online advertisements are important to the success of a business, true. But print marketing, despite being considered obsolete in some quarters, has certain things over its internet-based counterpart. Want to know more about this? Then stay glued.
What is Print Marketing?
Print marketing is thrown in greater relief when you put it side-by-side with online marketing. If it’s any help, think of them as opposites. In that regard, print marketing can be seen as a marketing medium utilizing materials in print rather than digital materials. Such materials include brochures, catalogs, flyers, posters, and postcards.
You’re beginning to remember these now, right? They were the magic potions for business growth back in the day and can still be, I assure you.
Print Marketing Does Matter
In case you’re one of those who think that anything that isn’t on a phone or accessible from a smart device is rigorous work, I recommend you get rid of that thought right now. Not everything has to go digital to be valuable, and print marketing is a great example.
The world became known as a global village under the internet, and that’s because it circumvents the limitations that comes from distance and varying locations. And that’s made it the go-to medium if you want to access a great number of people. However, you can still achieve this with print marketing. Sometimes, if executed to the last nail, print marketing can prove to be more valuable than online marketing.
For instance, you can take your print materials to the location of an event, say a wedding or an auction, and hand out brochures, flyers, or business cards to people you come across. Trust me. It’s not as far-fetched as you think. If you have the right manner of approach and play things just the right way, you’d have created a better impression of yourself and business while handing out print marketing materials than you’d ever have in online marketing. The internet’s made most of us forget the value of a tete-a-tete, but there’s nothing more impactful if you want to leave an impression on people. You can even send postcards to your intended customers through the postal mail. The act alone relays the message that you’re particularly interested in the said customer.
Tell me, which of these would put a bigger smile on your face? A message sent to your email or a postcard sent on your birthday, Christmas, or any other festival day?
Honestly, there’s no denying that meeting someone face-to-face and telling or giving them materials that talk about your business still hits differently than anything online marketing has to offer. If anything, it tells your intended customers how special they are to you.
The Internet Isn’t Always the Best
It’s important that you understand that everything I’ve said so far isn’t to condescend about the importance of online marketing. That’s still very crucial for the growth of a business, especially with the kind of world we’re in.
However, it’s not advisable to just fling print marketing out the window just because you think everyone’s on the internet. You should know that there are people who don’t give the internet the same value you do. Especially when it comes to businesses. You’d be surprised by the number of people who prefer visiting the stores they intend to purchase a product or service from. This demographic may have 24/7 access to the internet and may enjoy using it for other things. But the internet’s a no-no for them when they have to do business. Your choice to foray into print marketing will ensure that you pull this set of people in through your doors.
In my opinion, using both online and print marketing is the best way to grow your business. Nothing beats that. Sometimes, there are specific products that can’t just be sold or marketed over an ads page. These kinds of products need to be marketed physically. Sometimes, even after you’ve done the online marketing. You’d still need to hand your business card over to potential customers. FOR INSTANCE, if I have to buy a yacht, a car, or a house, I won’t be throwing my net in by pictures of what I want on online ads alone. I’d have to visit the company and be physically convinced on which product to go for among the varieties they sell.
In essence, don’t use print marketing in favor of online marketing. The chances are that you’d lose your business if you do that. But, in the same way, don’t be too quick to discard print marketing as far as you’re intentional about growing your business. It can go a long way.