Online marketing is a great way to rack up sales in your business, but it’s far from being the only way to do so. As a matter of fact, your entire website layout may play a bigger role than you know in the amount of traffic you convert into sales. People who visit your website are potential customers, and it doesn’t matter if you’ve got a physical location or not.
At that moment, that website is the face of your business. And the layout and experience could determine if these people stay or leave. If visitors find your website tedious to operate, the chances are that they’d just leave. That’s a lost sale right there, but you can avoid it with proper website development and management.
Conversions is the goal of Website Development
Don’t think too much about the verbiage, really. Website Development and conversion may sound like one of those technically convoluted projects that need a high-level pro to execute. But it’s something you can do yourself if you know how to build and manage a website. So that there is all there is to website development and management – building or designing your website and managing it properly.
Naturally, this involves the website’s ease of access and navigation, content management tools, and a good grasp of web statistics and analytics. All these are important, but there are two major questions you should ask yourself when developing a website. First, how accessible will users find my website? How usable will it be?
You could lose a lot of potential clients even before they get the chance to go through your catalog of amazing products and services, in other words the traffic to your site is not converting, thus loss of conversions. Furthermore, not even a killer marketing writeup will do the trick if users find your website difficult to navigate. I mean, they’d have to be able to access that writeup before they get sold on a product or service, right?
How would you feel if you went into a store to get a product, and then you had to go through a series of unnecessary complications before you could even see the product you wanted to purchase? Not so good, right? Exactly!
Your website is a front for your business. For those who don’t have a physical location, it’s their all in all. You’d want the traffic visiting your site to be able to see what you’re selling as soon as possible, to be able to access all the pages and information required to make a purchase. Besides, who doesn’t like a good first impression? You’d have second thoughts yourself about participating in something that didn’t hit you the right way at first. Your users aren’t just numbers on the internet. They’re people like you and will definitely feel the same way.
Ease of access is great, but don’t mistake that for banality.
In a bid to make their site accessible and usable, most people would go for simplicity. Simplicity’s good, but don’t you think you can make your site simple and aesthetically pleasing at the same time? Put two stores together: one that’s simple and banal, and another with a simple structure, accessible products or services, and a catchy décor. Which would you rather purchase from? The latter, right? It doesn’t even matter if the first store comes. First, you’d bypass it without a second thought for the second one. We’re wired to get piqued by attractive things, and you can use that to your advantage when building a site.
After the designing and building process comes the management process. This entails putting out content regularly, fixing a search engine, using keywords and other traffic-generating tools to bring in a steady flow of users, and keeping a good eye on your site’s statistics and analytics. You can catch potential clients with how you’ve developed your website. But it’s how you manage it that’ll keep them and get them to do what you want.
A properly developed and managed website will not only convert sales but also get your potential clients to get behind other actions. For instance, they could sign up for your newsletter or help share your content out there; the possibilities are almost limitless. It even racks up some credibility for your business.
Thanks to the dynamics of the internet in the present day, website development and management aren’t going away anytime soon. So if you want to get the best out of your website and boost your business, you’d do well to pay attention to how you build, design, and manage your website.
