Over the last several years, mobile phones have experienced tremendous growth and advancements in technology, almost making obsolete the need to own a laptop or computer in general. Many new smartphones now are essentially portable computing devices that can do almost everything a laptop computer can do with the added benefits of taking it with you everywhere with ease! At the end of 2011, mobile phone devices outsold the total number of computers for the first time in history, marking a historic shift in the marketplace for many industries.
Mobile phone technology
Now more than ever it is a requirement to have your business fully accessible by mobile devices and geared to engage your customers through those venues. In a recent study, nearly 70% of all local restaurant searches were performed by consumers using a mobile device. It’s important to realize how powerful mobile phone technology has become, the consumers desire to locate what they want in a “right now”, with immediate urgency provides both a challenge and an opportunity for businesses. Having your business properly setup to interact with mobile users gives you the ability to immediately impact your bottom line.
Mobile marketing trends in 2014
Current trends for 2014 highlight several key areas’ businesses should consider placing resources to better engage the consumer and grow their revenues. Leading the group of trends you should be including in your marketing strategy is a fully mobile-ready website that loads quickly, provides essential information and social feedback such as reviews, coupons, etc. Making yourself easy to find and easy to navigate once you are found will give you the advantage over your competitors who may be dragging their feet. Some businesses are implementing a rewards or loyalty program in the form of a app to create a more direct connection with their regular customers and increase repeat business.
Over half of all emails are now being opened on mobile devices, making it ever important to shift your email newsletter designs from a PC formatted to a responsive style or mobile specific format fitted for smaller screens to display your communications in the most accurate way. This shift from opening emails on a computer to mobile devices is expected to increase over the course of the next year; this is a major point to consider.
New mobile advertisements will emerge, such as five-second video ads geared to engage users in a rich media environment. In addition to the dozens of other venues to deliver advertisements, each is expected to grow and increase in popularity by small business owners.
Now is the time to sit down and think about the mobile strategy your business is going to take and begin implementing it now. With such a major shift in mobile usage and a rapid growth in mobile phone sales still in the forecast for the future, now is a better time than ever to reach directly into the palm of your consumers through specific geographic and demographic targeting.