Social media marketing is one of the fastest growing means to advertise and grow your brand. It's advertising and telling a group of users about your company through a social media platform. It's typically cheaper and there's quite a few benefits to launching a social media marketing campaign for your business.
As a departure from mainstream or traditional advertising, social media platforms give your business a unique way to discover new customers and clients. Instead of paying money to advertise to a broad group of potential customers, social media marketing gives your business a focused reach.