Starting a podcast is something that may conjure the feeling of confusion and weariness. Because when you think of starting a podcast you immediately begin to think of all the things that are required to start a podcast which you don't have. And you don't even know what those things are that you need. Which may leave you feeling uninterested. Well, it's actually very easy to get a podcast started and syndicated. Starting a podcast today is one of the most important steps you can take towards creating valuable information for your customers, followers, or prospects.
The great thing about a podcast is that it's you communicating with your voice, building relationships through the information that you know and are providing. And a podcast offers an environment for you to engage not only what you know but also what your customers know, what your colleagues know and package that all in a presentation that is easily consumable.
Let's dig deeper into why a podcast is a tool you must have.
With Anchor.FM, setup and run podcast station in 5 minutes.
When this application was released a few years ago it was a game changer. Initially, it was released as a type of Twitter using your voice, however, over time they refined their product and made it into something that allowed you and me to create podcasts. Simply by downloading the application and creating your account, you are then able to create podcasts that are published and syndicated on iTunes, Google podcast, Overcast, Castbox, and on numerous other syndication points.
Here is the podcast for Sambuno
Furthermore, the application is available for mobile applications and your tablets. Beyond that, beyond the ability to create a podcast, Anchor.FM allows you to also edit your podcast and add music overlays, and even create video podcast through its speech transcribing feature. Its quite a nice setup.
Combining video, podcasts, and social media for better marketing
Today we have the ability to distribute our messages efficiently through the various and numerous social media channels available. We can combine our information, organize them and direct it towards a targeted group. And now with the ability to create a podcast, combined with video, and add the distribution mechanism that we have with social media; being able to reach prospective customers, your followers, or your prospects is easier than ever.
With marketing, we focus on building relationships with our customers and with our future customers and in order to do that we need to communicate and communication in the past has been very difficult. In the past we were able to send mail through the postal system, and then the internet became available, and then we began to send an email and it is only recently that we started to utilize email most effectively by “marketing with email”. It is only recently that we have begun to understand the value of communicating with our prospects and current customers and being consistent towards that end.
Building real estate on our customers' minds.
The rudimentary fact is this, that when we communicate and keep a line of communication open with our current customers it increases the likelihood that when they decide to make a transaction that transaction is with us. It's a process of building real estate in and on our customers' minds. The ability for podcasts to be that medium by which you can deliver your message, deliver your culture, and inform customers of sales, promotions or other services that you want to make known is truly innovative.
You have no doubt seen some of the larger companies and perhaps medium-sized companies start to utilize podcast to interview their own employees, or to detail an interaction with a customer, for instance, they might have a question and answer. The whole purpose of this is to build a closer relationship with the public because you and I feel closer to the brand, or to the company when we hear these things and when we are exposed to these activities. And it increases the likelihood that we do business with that company when we need a service that pertains to whatever it is that they provide.
Furthermore, with a podcast, you can start to communicate valuable information that your customers actually need. Imagine if you were a lawn care operator, with podcasts you can start to communicate ways to prevent issues with your customers' lawns. You can start to communicate ways to ensure that your customer’s trees are healthy. And as you communicate more and more valuable information, those who need that information will find you. Currently there's no lawn care company doing a podcast, however, if one started to do a podcast about the things that we have just mentioned, in no time, they would be a brand to reckon with.
Start a podcast. You have no excuses.
You can now start a podcast and have your podcast syndicated throughout the major distribution networks for podcasts such as iTunes and Google Podcasts. Free of charge. If you own a business and are serious about branding, promoting, and driving more interest in what you offer then start a podcast. Download the app and play with it.