Developing countries with growing economies are proving too lucrative to resist. There are numerous opportunities to explore in developing markets such as Nigeria, China and India. Marketers have taken note, and they realized that there are glaring differences in how B2B marketing works in emerging economies.
Determining demand in developing countries can be challenging, because the population are generally divided into 3 relatively different market segments.
Consumer behaviors vary greatly from country-to-country, even when looking at the most developed of countries.