Email marketing for small businesses is one of the many cost-effective ways that a business can use to pass messages about their products to existing and potential customers.
Improving email marketing performance
Improving email marketing performance comes down to employing housekeeping steps to ensure that your email lists are up to date, properly categorizing and segmenting subscribers, personalizing emails to each recipient, and becoming proactive in delivering relevant content and information to those who have decided to give you their attention. If you’re reading this you probably […]
