Search engine optimization is the process of making a website visible to search engines. It requires understanding all the different things that search engines are looking for on your website. The goal is to make it easy for a search engine to understand what the website is about because the better the search engine understands what the website is about the more likely a search engine will show your website to a potential customer. The steps to do this is through a systematic process of accounting for all the different areas that search engines are looking for and then on to my eyes and those points so that it registers were at your website is about.
The optimization of a website is not an artistic endeavor, it is science and results that can be measured and seen. Compared to all the other marketing tactics available, search engine optimization is the most consistent and long-term option that will continue to bring in traffic and grow your customer base. It is an important step of any marketing plan and one that should be seen as an investment because the actions that you do today always have a positive ROI in the future.