You've probably heard about TikTok in passing but perhaps if you're reading this you never particularly payed any active attention to it. However you've been hearing about the platform more and more …
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Marketing brings negative negative ROI unless optimized. This should come as no shock as generally it is the case that with anything that we do a process of optimization is required before it is …
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Start with your customer and map the way to your business and the product and or services that you provide. That may seem strange when you initially look at it, however upon a second glance it becomes …
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When cutting turkey you don't want to use a spoon, you don't want to use a fork, you want to use the right kind of utensil that helps you cut the turkey. In lead generation and especially in the B2B …
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Here’s how a marketing consultant brings value to a marketing effort. The secret about marketing is that its all about organization of processes, the organization of steps, and the organization of …
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This may sound like blasphemy for those uninitiated in exactly what marketing is, but marketing is the same for any B2B business and whether you are selling airplanes to millionaires, billionaire's, …
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