Marketing brings negative negative ROI unless optimized. This should come as no shock as generally it is the case that with anything that we do a process of optimization is required before it is …
Continue Reading about All marketing brings negative ROI unless optimized →
Start with your customer and map the way to your business and the product and or services that you provide. That may seem strange when you initially look at it, however upon a second glance it becomes …
Continue Reading about Start with your customer and map the way to your business →
When cutting turkey you don't want to use a spoon, you don't want to use a fork, you want to use the right kind of utensil that helps you cut the turkey. In lead generation and especially in the B2B …
Continue Reading about Selecting the Tool that facilitates B2B lead generation →
Here’s how a marketing consultant brings value to a marketing effort. The secret about marketing is that its all about organization of processes, the organization of steps, and the organization of …
Continue Reading about How a marketing consultant brings value to a marketing effort →
This may sound like blasphemy for those uninitiated in exactly what marketing is, but marketing is the same for any B2B business and whether you are selling airplanes to millionaires, billionaire's, …
Continue Reading about Marketing is the same for any B2B business →
Employing critical thinking when marketing is all too important today due to the numerous paths available towards reaching a goal. Consider that you can employ an array of marketing strategies from …
Continue Reading about Employing critical thinking when marketing →
