Human behavior, personalities and thinking patterns are influenced by the surrounding environment and the information present. Social media has become a very large part of the environment and information is just a click away. With social media, people are able to interact all over the world, learn different ideologies and form diverse opinions on different issues. Social media influences political opinions, tastes and preferences and cultural standings among other important aspects of the human being.
When it comes to pushing products and services to a given market, social media has become the most convenient way through digital marketing. It is faster and easier to reach a wide audience at the tap of a button. Depending on how the digital marketing is packaged, one is able to sway customers to their desired direction in order to meet their target objective.
How is social media Influencing our Opinions?
The advancement of technology over the last few years has had a great impact on the way we get information. Social media has connected the entire world and made it a global village. We have advanced from getting information in intervals to having a 24hour access. The media has become a tool to control opinions and influence perspectives on different issues.
People are influenced to take different political stands, religious opinions, social interactions and economic engagements through social media. Most of our opinions today come from a perspective we have picked from social sites and even digital adverts. In one way, humans are losing their independent thought process and relying so much on others’ opinions but in another aspect, our thinking capacity has been challenged and expanded to have a global reasoning perspective.
Does social media have an impact in our Society?
Social media definitely has a great impact in our society. People are able to connect and build strong relationships as well as have a voice on different social issues. We can now shop at the convenience of our homes and promote different businesses that otherwise may remain undiscovered.
Social Media has also had a negative impact on some level as it encourages vices such as bullying, spreading of false information and the spread of hatred between different groups due to differences in opinions. It is therefore an individual responsibility to choose how they would like to be impacted by social media and control the narrative.
What will social media be in the future?
Given the rapid expansion in technology and increased reliance on the use of social media to pass information, there really is no telling about the magnitude of explosion that can happen in the next few years. We can however have a look at some of the changes that can be expected when it comes to the social media of the future.
How can I use social media Responsibly?
The social media space operates on the “willing seller, willing buyer” notion. Everyone is free to join any platform, share their opinions and ideologies and leave whenever they want. There has been abuse of the social media space especially because everyone is technically faceless. This abuse has had adverse effects on others such as rising suicide cases, tarnishing brands and swaying of public opinions negatively.
As an individual, one should be intentional on the way they use different platforms by taking the following steps;