While traditional marketing methods are great for promoting a product or service that you offer, they are not meant for providing material meant specifically for your customers. That is where content marketing comes into play. Content marketing includes things like blogs, articles, newsletters, videos, and other similar content that provide customers with interesting and helpful information.
While it may not be focused on the advertising aspect, it is still a great way to drive traffic, as long as you are providing interesting content. But, there are some key ideas to keep in mind to ensure that your content marketing is successful.
Know Who Exactly Your Target Audience Is
As a company with products or services, you likely already have a general idea of who your target is. But, you want to be perfectly sure about who you are aiming your content marketing at. The more closely you target a specific group of people, then the easier time you will have to attract a dedicated audience to consume the content that you create. There are a number of ways to help gain a better understanding of what your target market is, including Google Analytics and social media insight reports.
Choose the Right Theme
Your theme is just as important as figuring out your specific target audience. When it comes to content marketing your focus is the content rather than a specific product or service. While the theme needs to be relevant to what you offer, it does not make for the perfect theme. If you are a company that offers painting services, then your theme should in compass painting-related topics.
Keep Content Relevant and Interesting
The content you publish needs to fit into your theme perfectly; you would not talk about pet-related topics if your theme is focused on painting related ideas, like in the above example. Of course, you might have an article about safe painting practices and materials where pets will be mentioned, but that will not be your focus. Consider what your audience will want to know and find relevant; if you are not entirely sure, hit your social media to ask them directly the content they would find interesting and helpful.
Use the Right Distribution Channels
Finally, how you publish this content is the last major factor to consider. Depending on your audience demographics, one or two distribution channels may stand out above all the rest. Like with picking your target audience, you can use an Analytics-type system to help you determine how your audience best connects with you and content in general. Anything from a blog, newsletter, video series, or email service can stand out as your best option.
This is just a small look into content marketing. If you want to improve your customer relations and even grow your following, it is a great method to consider. Just remember content needs to be interesting, engaging, and relevant to your target audience. But, if done right, content marketing can make a major difference in how well you interact with your audience and how many people you reach.