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Social Media Marketing: Is It Still Worth the Hype for Ecommerce Brands?

Social media marketing is one of the most hyped—and misunderstood—channels in ecommerce. On one hand, platforms like Instagram, TikTok, and Facebook promise viral reach, engaged audiences, and the holy grail of brand building. On the other, ecommerce founders often pour hours (and ad dollars) into content that never quite moves the needle. So… is social…