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Why is Marketing Expensive?

Marketing: The pulse, the heartbeat, the lifeblood of any thriving business. Yet, many perceive marketing as a hefty line item on their budget sheet, often questioning its cost implications. Understanding marketing expenditure and its impact on business growth is essential to justify the investments made in this arena. As the famous saying goes, “It takes…

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The Million-Dollar Blueprint: Scaling a Foundation Repair Business from Scratch

Every business has a story, a journey from an idea to reality. In this post, we’ll be diving into our own journey – the tale of how we grew a foundation repair business from $0 to a staggering $5 million a year over the course of three years. This journey wasn’t an easy one, but…

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Exploring the Enforceability of Marketing Agency Contracts: The Role of ROI and Performance Metrics

The world of marketing is filled with opportunities for businesses to grow and thrive. However, it’s also a space where long-term contracts with marketing agencies can sometimes hinder progress, particularly for small businesses. Let’s delve into the enforceability of marketing agency contracts, focusing on the importance of delivering a return on investment (ROI) within a…


Maximizing Digital Reach: A Small Business Guide to Google Ads

In the digital age, online advertising plays a crucial role in small business growth and success. It’s an effective way to reach a wider audience, promote products and services, and compete with larger companies. One of the most powerful platforms available for online advertising is Google Ads. Google Ads, formerly known as Google AdWords, is…