SEO—search engine optimization—is seen as many things: confusing, complicated, unpredictable, and time-consuming. Unlike other forms of marketing, SEO does not yield immediate results, which leaves many people wondering if it is even worth all the time and effort. But, rest assured, while it does take time for SEO to see any real results, it is…
Google is not the only source of information you should turn to. There are a number of other sites that are dedicated to helping businesses better learn about their competition,
It can be easy to underestimate the complexity of digital marketing. Most people only see the end result of what is often a large effort from multiple teams within a business. Today, digital marketing is accomplished by strategizing around the different types of media at your disposal. Depending on who you ask, there are either…
There is no doubt that since the advent of social media, the idea of using it as a marketing platform has become one of the hottest topics. People of all stripes now claim to be social media marketing (SMM) experts who can assist you with your SMM needs. But, is it really worth all the…
The Mere Exposure Effect was first discovered in 1968 by social psychologist Robert Zajonc.
