Understanding Podcasting as a Marketing tool.

Podcasting as a marketing tool presents a more intimate and personalized approach towards engaging your prospects, customers, and your target group. Because in this instance we are using our voice, and the emotion that our voice communicates to convey what we are about, what our products are about and who we service.

There are many ways you can connect with your customers, prospects, and your target market today.  You can create content that resonates with your target group, answering questions that they are asking so that when they type their queries into a search engine your site comes up. You can prepare informational brochures that anticipates what issues and concerns they might have before they engage your product or service.

And today we can do it all in a very efficient and straightforward manner. We can also distribute directly to our prospects, customers, and target market and via advertising solutions like Facebook marketing, YouTube ads, Google AdWords, and other PPC campaigns, including search engine optimization.  Podcasting is another dimension in your digital marketing tool set.

How can podcasting as a marketing tool add to my marketing.

The innovative element that podcasting brings into your marketing capability is the fact that it allows you to tell a story wherever you are and in any point in time. When your prospects and your customers are able to listen to you it presents the opportunity to go beyond and be content they are reading, they are now engaging you through another dimension, and that is sound.  

It’s almost like a free radio advertising, however you are engaging your audience on the topics and subjects they are interested in, providing more information for them to make an informed decision and in the process of establishing yourself as an authority.

The element of the podcast allows you to engage all of your business potential. For instance you can interview past customers who have engaged your service or ust your product and just chat with them about improvements, what they liked, what they didn’t like, and all of this acts as content that champions your brand and provides you with topics and subjects that are relevant to your target audience.

Starting a podcast is simple. Ridiculously simple. Here’s how:

Podcasting is as simple as picking up your phone and recording your voice to communicate the subject or convey the message you want to record for your audience. Here is a podcasting course that guides you and instructs you on how to create a podcast with your phone that is syndicated on iTunes, Spotify, Google podcasts, and numerous other distribution points.

Podcasting as a marketing tool is easier than ever to put together and use. In the past, about 10 years ago when you thought of a podcast, you were thinking of a studio, specialized equipment and numerous other variables, which all equal a lot of costs. Today, simply using your Android phone, or your iPhone, or any number of smartphones out there, you can create a podcast, a professional podcast that can reach anyone and everyone in the world.

And in the podcasting course you are shown how to edit it all from your phone, add music and really create a professional presentation that helps you convey who you are, your products and or services, and for the first time really engage with your audience in a way that will make them advocates for your brand.

Podcasting is now the simplest and most effective way to market yourself.

Marketing is a complex activity designed to obtain specific results and usually those results are the growth and viability of your business. Which is really really important, don’t you agree? And marketing needs to be approached intentionally. Podcasting as a marketing tool allows you to utilize your whole self, your whole personality to convey your products or service and your brand.

When people hear your voice it is an extra dimension of connection, sure they can read that informative content and learn about how to do this or how to do that. But when they actually hear your voice, when they hear another human being enthusiastic about this or that, it changes the relationship. They want to meet you, they want to engage with your brand and it is that intimacy that makes podcasting a marketing tool you want to employ. Additionally it’s so much easier than ever to do. It’s the easiest and most effective marketing tool in your tool set.