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Value Creation

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Marketing | Value Creation

How to Create Content That Actually Converts eCommerce Shoppers

June 12, 2023March 30, 2025 Updated onMarch 30, 2025 Reading Time: 4 minutes

Content marketing includes things like blogs, articles, newsletters, videos, and other similar content that provide customers with interesting and helpful information.

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Value Creation

Improving Your Bottom Line: Tips for Businesses

January 24, 2023January 24, 2023 Reading Time: 2 minutes

The bottom line of your business is your net income. It’s the last amount that remains after your expenses have been removed from your revenue. Ultimately, your bottom line provides an accurate reading of your business’ performance.

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Focusing on Proactive customer support
Value Creation

Focusing on Proactive customer support

January 23, 2023January 23, 2023 Reading Time: 3 minutes

In the Age of Covid-19 focus on Proactive customer support. The best way to offer a proactive support is through Post sales support.

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How to get new customers in a very competitive market
Marketing | Value Creation

How to get new customers in a very competitive market

January 18, 2023January 23, 2023 Updated onJanuary 23, 2023 Reading Time: 3 minutes

Getting customers in a very competitive market requires that you develop strategies and tactics that helps you to separate yourself from that very competition that is present in your niche.

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Guerrilla marketing puts your message right in touch with the consumers of your product or service.
Communication | Strategy | Value Creation

How Emotions Drive Decision Making

January 18, 2023January 18, 2023 Reading Time: 3 minutes

This emotional appeal is used to make products or services more appealing and draw customers in, as they are more likely to be persuaded by an emotional message rather than a logical one.

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Communication | Strategy | Value Creation

Emotional Marketing: Using emotions to drive sales

October 16, 2022May 4, 2023 Updated onMay 4, 2023 Reading Time: 3 minutes

Why do successful companies spend so much money and time focusing on enhancing their brands? The strength of their image can mean the difference in greater or lesser revenue.

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Marketing | Value Creation

Positioning products and services in the marketplace

August 23, 2022January 23, 2023 Updated onJanuary 23, 2023 Reading Time: 5 minutes

Positioning products and services in the marketplace is the process of intentionally making a decision as to where you want to inhabit within the value scale of your target customers estimation.

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Communication | Marketing | Value Creation

Selling value to your customers

July 18, 2022July 20, 2022 Updated onJuly 20, 2022 Reading Time: 4 minutes

Showing value in sales is more than just presenting the good or service you want your customers to buy; showing value is the information, insights, and actions that are brought to the buyer that they cannot find out on their own.

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Marketing | Value Creation

People do business with People

July 7, 2022July 18, 2022 Updated onJuly 18, 2022 Reading Time: 5 minutes

People don’t do business with companies, people do business with people and the companies that are winning are the ones doing so with their people.

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