It is important for business owners to understand the time required to manage a Google Ads campaign. This is because the amount of time spent on the campaign will affect the cost of the campaign, and it can also influence the success of the campaign.
In this post, we will discuss what Google Ads is, how many hours are needed to manage a Google Ads campaign, hiring a PPC specialist, and provide some additional resources for further reading.
What is Google Ads?
Google Ads is an online advertising platform that helps businesses reach potential customers through ads placed on Google’s search engine and other websites. It can be used to target people searching for specific terms, or to display ads to potential customers based on their interests, demographics, and more. Google Ads offers a variety of benefits, such as being able to track the performance of an ad in real-time and adjust it accordingly.
Additionally, businesses can use Google Ads to create remarketing campaigns, allowing them to remind customers of their brand and bring them back to their website. Furthermore, Google Ads allows businesses to set budgets and track how their money is being spent, so they can stay within their budget. Finally, the platform can be used to target specific audiences by location, language, device, and more, allowing businesses to reach the right people.
How Many Hours to Manage a Google Ads Campaign?
The amount of time required to manage a Google Ads campaign will depend on a number of factors. These include the size of the campaign, the number of campaigns, the complexity of the campaigns, and more.
For small campaigns with only a few ads, it may take only a few hours per week to manage them. However, for larger campaigns with multiple ads running across multiple platforms, it can take up to 20 hours per week or more to manage them. It is important to understand how much time you will need to dedicate to managing your campaigns in order to get the most out of them.
There are also ways to make managing your campaigns more efficient. For example, you can use automated bidding strategies to optimize your bids for better performance and save time. You should also schedule regular reviews of your campaigns to ensure they are performing as expected and address any issues quickly.
Hiring a PPC Specialist
If you do not have the time or expertise needed to manage your own Google Ads campaigns, it may be worth considering hiring a PPC specialist. There are several pros and cons to consider when deciding whether to hire a freelancer or an agency for your PPC management needs.
Freelancers typically offer lower rates than agencies and they can be more flexible in their work hours. However, they may not have as much experience with Google Ads as an agency would have. On the other hand, agencies typically have more experience with managing Google Ads campaigns and can often provide more in-depth services such as account audits and optimization recommendations. However, they usually charge higher rates than freelancers.
Here are some steps for hiring a PPC specialist, freelacner or Agency:
- Define the scope of the project and create a job description: Start by determining the scope of the project, any necessary qualifications, and the skills needed to complete the job. Once you have a clear vision, create a job description that outlines the project expectations, timeline, and budget.
- Post the job: Post the job on freelancing sites and/or use your network to find qualified candidates.
- Review applications: Review applications and narrow down to a shortlist of candidates based on their qualifications and experience.
- Conduct interviews: Conduct interviews with the shortlisted candidates to further understand their experience and get a better understanding of their approach to PPC.
- Check references: Ask for references from the shortlisted candidates and contact them to ensure the freelancer has the necessary experience and expertise.
- Make an offer: Make an offer to the preferred candidate and negotiate the terms and conditions of the agreement.
- Sign the agreement: Once both parties agree on the terms and conditions, sign the agreement and get started on the project.
When hiring a PPC specialist, it is important to look for someone with experience in Google Ads and a proven track record of success. You should also look at their rates to make sure they are within your budget. The average cost of hiring a PPC specialist can range from $20-$100 per hour for freelancers and $50-$200 per hour for agencies. Fixed-fee contracts are also available from some freelancers and agencies.
In conclusion, it is important for business owners to understand how much time is needed to manage a Google Ads campaign in order to get the most out of it. The amount of time required will depend on factors such as the size of the campaign, the number of campaigns, and the complexity of the campaigns.
If you do not have the time or expertise needed to manage your own campaigns, you should consider hiring a PPC specialist. The average cost of hiring a PPC specialist ranges from $20-$100 per hour for freelancers and $50-$200 per hour for agencies.
For more information on managing Google Ads campaigns and hiring PPC specialists, we recommend reading this additional resources: