Google Adwords, with its Google Network of search, YouTube, websites, and apps, is one of the most popular ways to advertise. The Network is divided into two parts: the Search Network and the Display Network. Knowing both is key to maximize Adwords campaign success.

Advertising online can be an effective way for businesses to reach their target audience and grow their customer base. Google Ads, formerly known as Google Adwords, is a platform that helps businesses advertise online. It offers two distinct networks: the Display Network and the Search Network. To make the most of their online advertising budget, it is important for businesses to understand the differences between the two networks.

Reaching People

Google Ads is a powerful platform for businesses to advertise online. It offers businesses the ability to create ads, set a budget, choose target audience, and track results. Google Ads also offers two distinct networks: the Display Network and the Search Network. To make the most of their Google Ads budget, it is important for businesses to understand the differences between these two networks.

The Display Network is a network of partner websites that display ads to users based on their interests or demographics. The Search Network consists of search engine results pages which display text ads to users based on their search terms or keywords. Each network has its own advantages and disadvantages, and it is important to understand these differences in order to choose the right network for your business.

What is the Display Network?

The Display Network consists of partner websites, including Google sites such as YouTube, Gmail, and Blogger, as well as other non-Google sites. Ads are displayed on these partner sites based on users’ interests or demographics. The types of ads available on the Display Network include text ads, image ads, rich media ads, and video ads.

The benefits of using the Display Network include the ability to reach more people through placements on partner websites, advanced targeting options such as interest-based targeting and demographic targeting, and more creative ad formats such as video ads. The cost of ads on the Display Network tends to be lower than that of ads on the Search Network.

What is the Search Network?

The Search Network consists of search engine results pages (SERPs). Ads are displayed on SERPs based on users’ search terms or keywords. The types of ads available on the Search Network are text ads.

The benefits of using the Search Network include the ability to reach people actively searching for relevant products and services, control over ad placement through keyword bidding, and more accurate targeting options such as keyword targeting. The cost of ads on the Search Network tends to be higher than that of ads on the Display Network.

Comparison of the Display and Search Network

The main difference between the Display Network and Search Network is ad placement. The Display Network focuses on placements on partner websites, while the Search Network focuses on search engine results pages (SERPs).

The targeting options also differ between the two networks. The Display Network focuses on targeting by interests and demographics, while the Search Network focuses on targeting by keywords.

The cost also differs between the two networks. Ads on the Display Network tend to be cheaper than those on the Search Network. This is due to the fact that there is less competition for ad placements on partner websites than there is for placements on search engine results pages.

Which Network is the best?

By default, Adwords campaigns use both networks. However, if one of the networks makes more sense for your business, you should consider using more or all of your budget for that network. The Display Network tends to reach a wider audience, but the Search Network tends to generate better-quality traffic and higher conversion rates, due to targeting people who are already searching.

Many businesses care about branding, and the creative control of Display Network ads can lead to conversion rates comparable to the Search Network. Research and experimentation is key to maximize results – study your audience, study other Adwords users, and try out both networks.

Conclusion

To summarize, there are several key differences between Google Ads’ Display Network and Search Network. The Display Network focuses on placements on partner websites and targeting by interests and demographics, while the Search Network focuses on placements on search engine results pages and targeting by keywords. The cost of ads also differs between the two networks, with ads on the Display Network tending to be cheaper than those on the Search Network.

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When choosing between the two networks, it is important to take into account budget, target audience, goals, and other factors in order to choose the right network for your business. With a clear understanding of the differences between these two networks, you can make an informed decision about which network will best meet your advertising needs.

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