Marketing with Google maps isn’t something new, but its still an area of marketing that lots of small businesses have questions about. It’s helpful in finding your way to an event, the closest restaurant, and café or paying a first-time visit to a friend, and it’s easy to use and very practical.
Without a doubt, it’s made traveling and navigation, at any level, easier. But Google Maps can’t be about just navigation, can it?
No. It’s not.
Certain people find Google Maps more prolific in local marketing businesses in some quarters.
Curious? You don’t need to be.
In this post, you’ll see how you can do the same.
How Do I Promote My Business On Google Maps from Google Ads?
Promoting your business on Google Maps isn’t as difficult as you think. You don’t need to be a tech whiz or a nerd with glasses to put your business out there. This is how you can set up your ads on Google Maps so people can find your business:
- Activate Location Extensions in your Google Ad account.
- Update your Business Profile
If you don’t have a business profile, create one. Always ensure that the information you put in is correct.
- Activate Location Targeting and Bidding by Area
This will optimize your ads so that more people can see them. You can set up your ads and bids so that they can be focused on a specific location. Focused marketing allows you to pull in more customers.
- Optimize Your Keywords
Keywords are necessary here, and you need to be mindful of how you use them. When targeting a location or biding, ensure you use keywords related to your business and its location. It wouldn’t be bad if your keywords also reflect some of the stuff people in your target area typically search for.
How Do I Use Google Maps for SEO?
I bet you didn’t know you could use Google Maps for SEO, yeah? You’re so lucky to have come across this post because you’ll get to know that there are diverse paths to grow your local business. Google Maps for SEO is one of them, and here’s how to go about it:
- Add Your Business to Google Map’s Listing
You can’t expect to explore the full benefits of Google Maps if your business isn’t on the list.
- Claim Your Listing and Add More Details To It
Once your business is on the listing, you can claim it or leave it unclaimed. If you want your business to ascend the ranks of Google Maps’ business listings, you have to fill out your listing with loads of information, and the only way to do that is by claiming it.
- Make Sure Your Names and Address are Consistent
- Ensure You Use A Local Phone Number
Google emphasizes this. Using phone numbers with your area code will help searchers locate your business if it’s located in their area.
- Use Your Tracked and Main Number
- Create A Stunning, but Natural Business Description
- Put Your Business in the Proper Category
A customer looking for flowers, for instance, won’t come to your flower shop if you categorize it as a café. It’s simple logic.
- Add Photos to Your Business Listing
- Get Reviews
- Make Regular Posts on Your Business Listing
- Make Sure Your Website is Functional
If you have a website, you’re in luck. Google Maps has allowed you to link your business to your website. If you don’t own a website, creating one for your business would be a step in the right direction.
- Integrate Local Keywords into Your Website
- Fix a Google Map in Your Website
Do Businesses Pay to Be on Google Maps?
No, businesses don’t pay to be on Google Maps. At least, not yet.
To put a business on Google Maps, you’d have to get a Business Profile, and getting it is totally free of charge. There are also no rules or boundaries as to the kind of people who can use this. You could be a home-based business owner or a service-based business owner, and it wouldn’t matter.
At Google Maps, it’s business for all with no costs.
However, you will need to verify your business. It’s essential that Google certifies you’re who you say you are and that the business is yours. Just as you’re out for yours, they’re also out for the protection of would-be customers.
Is Google Maps Good for SEO?
Google Maps isn’t just good for SEO. For some business owners and analysts, it’s become one of the most powerful tools in local SEO.
Google Search Engines have been programmed to bring up local map listings based on specific keywords used. Say you own a restaurant in Florida, and you put in your location and keywords, it will pop up along with other corresponding listings when a search’s made using that location and keyword.
You’ve seen how Google Maps can be used for SEO in one of the sections above. You mustn’t wait for copywriting or SEO in articles and websites for your business to get off its feet.
Google Maps is one excellent alternative, and it’s not going anywhere.
See? In the end, you don’t need to go to business school to market what you’re selling.