Using Social Media to Build Your Brand.

Using Social Media to Build Your Brand.

You’ve heard that you need to use social media to build your business. But first, what actually is social media? Social media is a distribution system. So what does this mean? You can think of Facebook, Twitter, Instagram, and other social media platforms as trains to cities of people. When you hop on a train to get to the next city, you have to pay for a ticket. Similarly, you often have to “pay” by investing your time on social media platforms in order to reach more people and build a brand.