Do you hear it? Do you see it happening? Do you feel it? Well, it’s happening and here is a concrete example of social media at work. The picture below illustrates the social media paradigm; the buzz, the talk, the bee’s knees, what this whole social media thingamajig is about.We observe one person (Naomi), had an interaction with a particular insurance agent that results in significant savings for her, she then proceeds to tell her social circle of this and her social circle takes this nugget of information and runs with it. You can tell that this insurance agent is going to have a lot of coming business and consequently her company.

Not surprisingly, this observation is part of a social media strategy that can be induced and measured, though when it happens out of the sporadic dynamism as we’ve just observed, one can’t help but marvel at it. This observation is the inherent goal of social media as it pertains to what business can do with it; although as wide as the social media environment is, the venture into social media by business is virtually limitless.