Maintaining your marketing strategy during crisis.

Maintaining your marketing strategy during crisis.

The world is literally at a standstill as it watches the infamous Coronavirus/COVID-19 cripple the economy, quarantine actual countries, and disrupt our day-to-day lifestyle. COVID-19 may be one of the most disastrous events in our history, but it certainly isn’t the only crisis we have endured. Depending on your age, you may remember various other…

Improving email marketing performance

Improving email marketing performance comes down to employing housekeeping steps to ensure that your email lists are up to date, properly categorizing and segmenting subscribers, personalizing emails to each recipient, and becoming proactive in delivering relevant content and information to those who have decided to give you their attention. If you’re reading this you probably…