When cutting turkey you don't want to use a spoon, you don't want to use a fork, you want to use the right kind of utensil that helps you cut the turkey. In lead generation and especially in the B2B space, there are the number of tools out there that can make the process of connecting with prospective customers easy and seamless.
For instance having a chat functionality on your website that connects to your phone with automatic messages that collects their detail, so that wherever you are and if someone visits your website you can immediately start to engage them in a conversation. You can imagine how invaluable that is in terms of creating the opportunity for a relationship to begin.
Let's look through a couple of these tools, some of which are active on the site’s of some of Sambuno’s happy clients, and that work to great effect and great results. Let's dive deeper into some of these tools that facilitates b2b lead generation.
HeySummit facilitates B2B lead generation through online summits.
HeySummit is a software package we recently began to use and it combines a lot of separate functions into a seamless application that simplifies the process of holding summits. And what are summits? Summits are meetings that bring together subject matter experts in a single place in order to discuss a subject. Facilitating a discussion that prospective clients can view and listen in on is a way that generate rapport and creating this in the physical world, takes a lot of time, planning and not to mention the logistical challenges and cost.
However today we are now able to replicate this whole function online. We can bring together subject matter experts via video, where they talk about their various expertise, and prospective clients can watch and listen to these points. Employing this within a client’s organization, involves engaging the subject matter experts within their organization, it can be the counsel, the CEO, or the sales specialist, we bring them together and make their discussions via video available to prospective clients.
Furthermore we are able to create an evergreen webinar with this content. So this isn't a summit that only occurs on a specific date, no this is continuous so at any time prospective clients can engage with this content and learn from us thereby increasing the opportunity for a relationship to happen.
Any tool that facilitates B2B lead generation should be able to convey value from immediate use and when you consider the amount of functionality that this software seamlessly combines, it certainly provides that value.
Drift is a tool that facilitates B2B lead generation through conversational marketing.
The ability to immediately engage in conversations with visitors to a website can drastically affect the likelihood that those visitors convert to clients or at least move further down the pipeline.
Drift is a conversational marketing application that is currently engaged on a number of Sambuno’s clients websites and it allows conversations to take place, so for instance when a visitor engages your website, an intelligent chatbot can immediately start to ask questions such as “how can I help you today”, and from there proceed to ask for their details such as their name, phone number, and email. Furthermore because the application can be integrated within a number of different business applications, we can immediately start to realize the benefits and engage in conversations from wherever.
So imagine a prospective client visits your website and the drift conversational marketing platform engages them, and it's routed to your phone and you can text them back to ask more questions or proceed to a phone conversation.