Aspirational Marketing: Appealing to Imagination
007 is a fictional character. One who has set the benchmark for class and style for decades. He is what we would…
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Consumer Behavior Differences between Developed & Developing Countries
Consumer behaviors vary greatly from country-to-country, even when looking at the most developed of countries. Therefore, it makes sense that the…
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50 Marketing Tactics You Should Know
There are about as many marketing tactics as there are brands and companies—that is to say, there are a lot of them….
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Social Media Marketing: Worth the Hype?
There is no doubt that since the advent of social media, the idea of using it as a marketing platform has…
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Mere Exposure Effect
Everyone has, at least, one brand that they are loyal to without fail. All you have to do is look around…
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Microsoft Expands Into Social by Acquiring LinkedIn
Earlier today, Microsoft announced that it will acquire LinkedIn for $26.2 billion. Acquisitions are always interesting because they reveal a company’s…
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Choosing Airbnb Accommodations Might Not Save You Money
One of Airbnb’s main selling points may be a myth. While many of the company’s customers consider Airbnb to be a…
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What does your branding communicate?
Branding is one of those buzzwords that you surely hear all the time. Like conversation marketing, it factor, or disruption, branding…
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Marketers Should Be Paying Attention to VR
The age of virtual reality is upon us, which means it’s time for marketers to start figuring out how to sell…
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