Developing Your Brand as A Small Business
Exploiting branding to your advantage may not be as straightforward as you think. That is because there are different…
Marketing Journal
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How to Setup an Ecommerce Website
Build and run your ecommerce store. The amount of time it takes to build an ecommerce website varies. If you choose to hire a web designer for a custom ecommerce website, the project could take many months depending on what you need.
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Positioning products and services in the marketplace
Positioning products and services in the marketplace is the process of intentionally making a decision as to where you want to inhabit within the value scale of your target customers estimation.
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How to Optimize Meta Tags for Search Engines
Search engine optimization (SEO) is the process of designing your website to increase the number of times it appears in search results. To do this, you need to make sure that your website’s meta tags are optimized to show up in search results.
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How Do You Generate Customer Referrals?
People are talking about your business with their friends and family. That is a great time to start generating new customers through a referral program.
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Selling value to your customers
Showing value in sales is more than just presenting the good or service you want your customers to buy; showing value is the information, insights, and actions that are brought to the buyer that they cannot find out on their own.
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Building an eCommerce website on open source platforms.
The idea behind open-source can apply to anything that requires continuous development. In software development, it refers to the fact that the ‘source code’, or code that is used to build the software, is freely available to everyone for possible modification and redistribution. Creating an open-source ecommerce website is a highly viable option. It provides…
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Email Marketing for Small Business
Email marketing for small businesses is one of the many cost-effective ways that a business can use to pass messages about their products to existing and potential customers.
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Customer Service as Your Core Marketing Strategy
Customer service is imperative and your most substantial strategy against your competitors
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