With the internet growing more popular in the economic sphere, the jostle for interaction of any sort has moved from physical spaces to digital spaces. It’s not near enough to own a website now. Lots of people and organizations own one. The real question is: How do you make your web content stand out to attract customers? How do you make your content be the first thing people see when they search on search engines?
The answer’s not as difficult as you think: SEO. Search Engine Optimization.
SEO involves keyword research, mobile-first index, user intent, crawling, indexing, content, etc. These aspects are crucial to getting web content out there on the search engine.
Still, it’s one thing to follow the aspects of SEO and another to see the intended results.
How do you know you’re getting the right results? Simple. You track them.
Keywords, for instance, are dynamic. However, you’d never know when a keyword’s become irrelevant if you don’t monitor your content to see how it’s faring keyword-wise.
SEO boosts online presence, and you’ll be seeing how we use it to help our clients grow online.
We focus on 6 Aspects of SEO?
To someone unfamiliar with SEO, it might be magic. But that’s far from the truth. SEO is an umbrella term comprising aspects that we utilize to give clients a solid online footing. And they are as follows:
Technical Crawlability
On the surface, websites are a mashup of design and text. But underneath all that is its structure, and it’s mighty technical. Technicality entails that the structure contains info that makes the site discoverable by Search Engines. These technicalities can either be passive (the information given to Search Engines when they list a site’s pages) or active (steps the site owner takes to notify Search Engines about changes made to the site).
Keyword Relevance
Do you know that people use certain words when they search on the internet?
Through tools like Google Trend, we get the most popular terms and integrate them into website content to chart at the top of search results and drive traffic to the client’s site.
Content Coding
When writing content on a site, it’s always important that you code this content to fit specific structures accessible by Search Engines. Content coding could include the page title, headings, keyword distribution, etc.
Social Media
There’s no denying the significance of social media in the world today. Therefore, this aspect of SEO involves providing links that take the web content out to social media profiles and back again to the site.
Content Update Frequency
Are you aware that the more content your website has about a particular topic, the greater the chances of your site appearing top on search results?
We ensure that Search Engines have enough links to reference by updating the content on pages. If the contents have similar keywords and themes, it’s all the merrier.
User Experience
We understand the tendency of Search Engines to overlook sites that clutter their interface with banners, thus sullying the user experience. This understanding helps us put the right things in the right place for a worthwhile experience.
We Use TrueRanker to Track Our Client’s SEO Growth.
TrueRanker enables us to put tabs on a client’s SEO performance and boost their growth by utilizing keywords adequately. All this is possible because we utilize tools that allow us to provide a range of options that helps us make decisions to keep your site’s SEO stats at the optimum.
What TrueRanker Brings to The Table for SEO Tracking?
- Create different projects – It could either be a Single Domain, Domain and Subdomain, Subdirectory, Single URL, or Chrome extension.
- It helps keep tabs on the hierarchy of words.
- It helps to control and monitor your visibility index.
- It assists the distribution of keywords.
- It helps us check out the SEO of your competitor websites.
- It helps in the discovery of new keywords and related keywords.
- Aids us to stop overusing the same keywords
- Helps in the extraction of keywords already present in Search Engines
How Do Local Businesses Do SEO?
You’d be right to think that SEO is all of what we’ve mentioned above. However, don’t be that conclusive just yet. SEO can go a lot farther than technicalities and TrueRanker. And we’re talking about how it’s modified to suit businesses.
Businesses can either be local or national. As you can imagine, local businesses will operate differently from national businesses, if only based on their scope of coverage. Local businesses operate within regions. As such, they’d use SEO that enables them to appear on SERPs within their area. Succinctly, local enterprises do SEO that’s more focused and restricted to their respective regions of operation.
How do they do this?
Quite simple: rather than go for keywords as national businesses do, local businesses optimize local SEO to garner brand recognition.
When working within a region, brand recognition is best. The other option would be to struggle with bigger businesses for keywords, and that’s a battle a smaller business would lose.
