What is Guerrilla Marketing and how can I use it?

Guerrilla marketing puts your message right in touch with the consumers of your product or service

July 15, 2018

 

What does guerrilla marketing even mean? It sounds like the words gorilla and marketing combined which almost makes no sense. In fact, it makes no sense. But let us dig deeper into this so that we can understand specifically and particularly what that type of marketing is. Because no doubt you've heard of this term numerous times.

Lack of financial resources is the main problem for most new businesses. Most of the funds you acquire go into setting up the business. And so when the time comes to market your products, you don’t have enough resources. But the question here is, how much exactly is enough?

Well, that depends on what methods you employ for marketing. If you go by the traditional methods, you’ll often find your pockets empty. Instead, employing Guerrilla marketing tactics can make the most of your resources. It is nothing else than a smarter way of employing marketing.

What is Guerrilla Marketing?

In the simplest of words, it is a low-cost, focused, and irregular advertising method. It helps to effectively promote your product using unpaid or inexpensive means. It is an unconventional approach to marketing. A marketing strategy that will maximize your goals while utilizing minimal resources.

Guerrilla marketing puts your message right in touch with the consumers of your product or service. Instead of capital expenditure (large advertising spend), the strategy focus on creatively investing time and money into marketing. And in turn, it quickly promotes your product for little or no money.

Here are some examples:

How to use Guerrilla Marketing?

Guerrilla marketing just asks one thing from you – your imagination! To make it effective, you need to think out of the box. You need and want to be creative and promote your business at each and every occasion.

Get to the streets

Yes, literally, get on the streets. Guerrilla marketing is not about those big expensive social media campaigns or TV advertisements. No, It is all about doing those small little things in a creative way.

It doesn’t matter which city you’re in, there will always be that one street that will be full of people. And that’s what you need, right? All those people getting to know about your product all at once. But the question is, why would they do that?

And that’s where your creativity comes into the picture. If you can make the always-busy people spare a glance, the job is done. People may forget the advertisement they watch every day on their television, but they’ll never forget a Guerrilla running in the streets.

Small things, big goals

Do you own a painting company? How about organizing a painting competition then? Get the people to paint with your colours? Or do you manufacture cameras? Why not take a tour on a photography expedition then? Give people a hands-on experience with your product. Sounds nice, right? That’s Guerrilla marketing for you.

Remember, opportunities are everywhere. All you need to do is grab it. Keep your eyes and ears open to all those small little things happening around you. A moment will come where you can market your product. And that’s what you have to latch on to. Doing small little things for the community will help you to achieve your big goals.

Employ guerrilla marketing with social media

Social media is the most important piece in this puzzle called marketing. It is one of those platforms where you can promote your product free of cost and it offers a distribution network that is unrivalled.

When marketing with social media, the prime investment is time. If you give your precious time to it, social media will give you the required results.

But don’t just blindly follow the crowd there. Be smart, be innovative. Host contests, generate polls, start a rewards scheme. Do anything and everything to stand out from the crowd.

Social media is a big jungle where the sheep get lost easily And I encounter a lot of businesses who have no idea what they're doing. They're limited knowledge of what the social media platforms are capable of retards their growth.

And nowadays, no one wastes time to find the lost ones. So if you want to stand out in the jungle, there is just one way to do it. You have to be a Guerilla.

Remember, marketing is not just about money. Time and creativity are equally important. From now, don’t let the lack of budget hamper your marketing strategies. Use Guerrilla marketing tactics and make the most of what you have.

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2 Comments
  1. Linda Cooper July 15, 2018 Reply

    Great explanation! I have been using Guerrilla Marketing for years! Word of mouth, flyers and marketing material throughout the community or your target area, Years ago when there was many wooden light poles in city, we would use staple guns and post flyers!!! all over town. How many of you remember Boxing flyers and entertainment flyers on poles! Sometimes you would see posters on top of posters!! Now most street poles are metal!!! with the onset of internet and better access to televisions advertising, I see a shift to "Social Media" as the new Guerrilla Marketing source and resource today! No mater what kind of business you have, you must have an audience of customers and continued "Potential " customers to stay in business and become successful. I have lots of ideas and archives in the wings for various marketing ideas that I draw from depending on the need. Another thing! Consistency is important...keep it going, update, revise, revamp,,, whatever you need to do, just keep it going and you will see the results you are looking for!!

    • Von Chucwuemeca July 16, 2018 Reply

      Hi Linda, thanks for reading and you're absolutely right, a shift has already happened with social media becoming the new guerrilla marketing playground. You're right on the ball. Thanks again for reading.

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