Marketing a business locally might look like an easy job. Yes, when you compare it to bigger companies, it’s small scale. And, yes, it cuts its unique marketing path. But is it a walk in the park?
You see, marketing your business can come with its challenges, and lack of marketing knowledge could be one of the reasons why your business is flopping. Poor brand publicity, lack of leads, and insufficient funds are also challenging to marketing your business locally.
The challenges are definitely more than what’s mentioned above, and they may look relatively uncomplicated. But if you don’t take the threat seriously, your percentage of returns will range from zero to none.
If you want to avoid these challenges to successfully market your business locally, this post will guide you.
How Do You Market to a Local Area?
Marketing to a local area may not be as choked up as marketing on a national scale. Still, underestimation will be the last thing you ever want to do to a local business. If you want to market to a local area, here’s how to do it and do it well:
Create a Blog
Must you be a tech-preneur or a full-time blogger to own a blog?
Blogs can be very effective in driving traffic to your site. Couple it with a valid keyword/SEO strategy, and you’re more than good to go with the locals.
Social Media Marketing
So much’s happening on social media for you to ignore it, and it’s ushered business owners a golden opportunity with its user-loaded platforms. Therefore, it’d be wise not to hop on and publicize your business, especially to people within your locale.
It’s super important to focus your ads within a specific area and a demographic. By doing so, you optimize your ads publicity, ramping up the chances of getting engagement for your business.
Your Email List
Partner with Influencers Within Your Area
If you know of any social media influencers within your area, now will be a very good time to use them. You can build on their fanbase, using it as a platform to boost your business’ publicity.
How Can I Promote My Business Locally for Free?
Not all people startup businesses with enough cash to throw around. I understand that. But is it possible to promote your business locally for free?
Yes. And I’ll tell you how.
- You could write guest articles on other people’s blogs.
- Publishing stuff on Linkedin is still a thing. Try it out. It’s free.
- Since business history, giveaways and contests have been easy ways to promote a business. Do one of your own.
- Social media is your friend.
- Delve into creating YouTube content. The videos will help you greatly, and you don’t have to pay a dime for all this publicity.
- If you’ve got any existing relationships or partnerships, take advantage of them. You can’t have a network of acquaintances and still find it hard to break through the local market.
- Reviews go a long way in ingratiating you in the minds of potential customers. Inspire the ones you already have to leave reviews.
- Sends newsletters.
How Can I Promote Without Advertising?
I bet you didn’t know “promote” and “advertising” had different terms. The difference mainly lies in the finances involved, and the former requires little or no money, while the latter does.
So, is it possible to promote without advertising?
Organizing partnered giveaways are one way to promote your business without trading your leg and arm. You can also urge your customers to make referrals to their friends and family.
There’s still so much talk over the benefit of social media to business. As a potent promotional platform, I can’t see it anyway else. Social media’s done a lot for many businesses, and yours can be part of it too.
Sometimes your brand would need a face, an ambassador that people can connect to. You could bring your friends in as brand ambassadors, and they won’t be keen to charge you as other ambassadors will.
Also, there are tons of free online marketing tools out there. Look for them and apply them to your business.
Tracking your ads is one way to ensure you’re still on top of everything. So, don’t dally if you come across ads that perform poorly. Kick them out swiftly and bring in new ones.
What Are the Four Types of Promotion?
Do you know that there are four types of promotion? I bet you don’t because what I’m about to tell you doesn’t appear in too many places.
The four types of promotion are advertising, public relations, direct marketing, and sales promotion in no particular order.
Advertising has to do with paid business or product promotions. In contrast, sales promotion is more incentive-based and geared towards ramping up short-term sales.
On the other hand, public relations refer to the interaction between a business and customers, stakeholders, employees, and the general public. Direct marketing is simply marketing done without intermediaries.
Marketing your business locally can be easy. But only if you tackle the challenges.