Put simply, a reference group is a people that can be used to form opinions and make better decisions.
Consumer behaviors vary greatly from country-to-country, even when looking at the most developed of countries.
The Mere Exposure Effect was first discovered in 1968 by social psychologist Robert Zajonc.
Branding is one of those buzzwords that you hear all the time. Like conversation marketing, it factor, or disruption, branding is impotent without a full understand of what it is and why it’s important. It’s really a very simple term. Branding is the face of an organization, the people, the image or representation of a […]
Today, content is king. Most of us living in the world today expect every second of our free time to be occupied by on-demand television shows, endless YouTube videos, and funny pictures. If we see something we don’t like, we simply keep swiping until we find something that makes us smile or ponder. This is […]
We’re living in an increasingly digital world. Every year, more and more business transactions are taking place online. Long term profitable relationships are created and continue for years even when the customer has never met a single individual from the service provider in person. With all this online business and communication, it’s easy to underestimate […]