Modern businesses and companies are quickly learning that not having the right digital media strategy in place is a costly mistake. Too often companies take a reactionary approach to developing their digital media. Instead of having a comprehensive plan in place, these businesses “react” by creating digital media for social platforms or websites.
While this approach can be unique and colorful, it's also an extremely inefficient way to marketing and branding. It can lead to digital media that's often out of place or doesn't match the rest of your website, company or logos. That's why most truly successful companies out there take the time to develop a digital media strategy for not only today but the future as well. Here's a few factors to consider when thinking about your digital media and how it reflects your company