Every single day, millions of people world over browse the web for information on basically anything imaginable. There are different websites and web pages available to browse through and blogs are a part of the web pages designed to provide personal or business information.
Blogs are useful as they provide information about a business’s products and provide answers to queries that consumers may have. Blogs also help create strong brands for companies as well as provide a sense of community around existing and prospective clients. By providing regular content for your business, clients grow to trust the brand which results in increased revenues.
With a major shift towards E-Commerce, blogs are more than ever a necessity rather than just an option. Most businesses do not operate within physical locations and those that do have introduced E-Commerce platforms to reach wider markets and cut down on operational costs. We shall look at the importance of blogs for E-Commerce stores and whether they are worth the investment.
Should my E-Commerce Store have a Blog?
With the current access to internet world wide, statistics have shown that over 50% of consumers buy products online. While there is still a place for physical shopping, most people prefer to browse the internet for products. This means that any online business that intends to survive on that space must constantly have updated information on their products and services so that customers can make decisions easily. It is also a proven fact that people who shop online are blog readers.
Since browsing the web is less tiresome than physical shopping, consumers tend to browse several blogs before making a purchase decision and wherever they find the latest updates, they will most likely shop there.
Consumers get a sense of connection when they read posts as this creates familiarity with the store. They are able to seek clarifications and make recommendations. This turns into trust which translates into actual business.
It is therefore easy to see why every E-Commerce Store should have a blog as it will direct traffic towards their website which then translates into sales.
Importance of a Blog in an E-Commerce Website
We have established that blogs are important for a wide orange of reasons. Some of these reasons include;
How do Blogs help Marketing efforts?
A blog that takes SEO into account will immensely boost the marketing efforts of a business. An intentionally created blog has the potential to make other websites and blogs link their work to your site. This boosts the confidence of consumers and in turn they buy from your store.
Great blogs also ensure a higher ranking in every search and we can all agree that is guaranteed to direct a majority of traffic to the E-Commerce store.
When potential customers are able to engage with store owners and get satisfactory answers to their queries, they are more likely to trust the store and spend their money there which leads to increased revenues.
How do Blogs help Customers?
Our major focus has been on how blogs help businesses grow in this digital age. However, businesses are not the only beneficiaries of a great blog. Customers derive several benefits from blogs which include;
In conclusion, it is prudent for any E-Commerce Store that is serious about thriving online to consider having regularly updated blogs as part of the sites. The blog will generally do all the heavy lifting for your business while you smile all the way to the bank.
