Marketing is an important tactic to use when growing your online business. While it may be time consuming, it is one of the wisest decisions you can make. If you don’t take the extra steps that are needed to gain visibility online, your website will be left behind like dust in the wind. You want your website to be seen and flourish.

What is Press Release Distribution?

Press release distribution is when you create a press release and have it distributed to all (or a lot of) press release directories. A press release is written in a journalistic tone that is unbiased. The press release should appear as though it was written by an impartial party endorsing the company and its services or products. Instead of using “you,” “we,” or “us,” a press release will say “customers,” “consumers” or “clients” while the company is address by its name rather than “our company” or “we.”

Benefits of Press Release Distribution

The thing with press releases is that when they are distributed across the internet, they do a world of good for your website and its online presence. Here are just a couple of the many benefits of press release distribution:

• You become a trustworthy source of information because you will show up in search engines and Google news. You will have a high reputation and visitors will feel as though you are credible. This, in turn, brings your website an abundance of traffic.
• You gain SEO benefits. If your press release is good, it will contain the keywords relevant to your website and a couple of backlinks. Once submitted to Google news, other sites will pick it up and advertise it giving you even more backlinks. That, in turn, increases your website’s visibility online.