Google Shopping Ads: How They Work—and Why They Matter for Your eCommerce Brand
Google Ads and Google Shopping are the two most popular advertising products on Google’s vast online platform. Google Ads, formerly known as Google AdWords,
Marketing Journal
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Why Your eCommerce Store Needs a Blog (Even If You’re Already Running Ads)
A blog that takes SEO into account will immensely boost the marketing efforts of a business. An intentionally created blog has the potential to make other websites and blogs link their work to your site. This boosts the confidence of consumers and in turn they buy from your store.
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Why eCommerce Brands Need Video Marketing (And How to Actually Use It to Drive Sales)
Effectively using video marketing for products and services.
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Choosing the Right Payment System for Your eCommerce Store (Without Regret Later)
Launching an eCommerce store comes with a ton of moving parts: sourcing products, optimizing product pages, managing fulfillment, and, of course, getting people to pay you. And that last part—payment processing—is easy to underestimate until it starts costing you customers or cutting into your profit margins. In this guide, we’ll break down what actually matters…
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How to Identify New eCommerce Markets (Without Guesswork or Gut Feelings)
As a small business owner, you may be looking for ways to expand your business. Market expansion involves identifying new markets that offer potential growth opportunities and then creating strategies to penetrate and develop them.
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Word-of-Mouth Marketing Still Wins—Here’s How to Engineer It for Your eCommerce Brand
Word of Mouth Marketing garners more valuable business
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How to Use Cognitive Biases to Make Your eCommerce Social Media Actually Work
To be a successful marketer, you have to understand how people think. Today, people ignore advertisements without even trying; our brains just filter them out automatically.
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SEO Takes Time for eCommerce—But Here’s Why It’s Totally Worth It
If you’re an eCommerce founder or operator, chances are you’ve been told some version of this: “SEO is a long game, but it pays off.” And you probably thought, “That’s great, but I need sales now.” Totally fair. Running an eCommerce business means balancing immediate performance (ads, promotions, emails) with long-term brand growth—and SEO can…
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What Is Your eCommerce Brand Actually Communicating?
A strong brand is your powerful ally. It’s not just a logo or a tagline, but your business’s soul that shapes customer perceptions and influences their loyalty.
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