Google Shopping Ads: How They Work—and Why They Matter for Your eCommerce Brand
Google Ads and Google Shopping are the two most popular advertising products on Google’s vast online platform. Google Ads, formerly known as Google AdWords,
Marketing
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Why Your eCommerce Store Needs a Blog (Even If You’re Already Running Ads)
A blog that takes SEO into account will immensely boost the marketing efforts of a business. An intentionally created blog has the potential to make other websites and blogs link their work to your site. This boosts the confidence of consumers and in turn they buy from your store.
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Why eCommerce Brands Need Video Marketing (And How to Actually Use It to Drive Sales)
Effectively using video marketing for products and services.
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How to Identify New eCommerce Markets (Without Guesswork or Gut Feelings)
As a small business owner, you may be looking for ways to expand your business. Market expansion involves identifying new markets that offer potential growth opportunities and then creating strategies to penetrate and develop them.
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Word-of-Mouth Marketing Still Wins—Here’s How to Engineer It for Your eCommerce Brand
Word of Mouth Marketing garners more valuable business
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SEO Takes Time for eCommerce—But Here’s Why It’s Totally Worth It
If you’re an eCommerce founder or operator, chances are you’ve been told some version of this: “SEO is a long game, but it pays off.” And you probably thought, “That’s great, but I need sales now.” Totally fair. Running an eCommerce business means balancing immediate performance (ads, promotions, emails) with long-term brand growth—and SEO can…
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Why Does Marketing Feel So Expensive for eCommerce Brands?
If you run an eCommerce business, you’ve probably had this moment: You set up a few Facebook campaigns, hire a freelancer for Google Ads, maybe even pay a branding agency to redesign your logo—and a few months in, you’re wondering:“Where did all that money go?” Marketing can feel expensive. And in many cases, it is….
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How to Create Content That Actually Converts eCommerce Shoppers
Content marketing includes things like blogs, articles, newsletters, videos, and other similar content that provide customers with interesting and helpful information.
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Digital Marketing Terms Every eCommerce Brand Should Know (and Actually Use)
A comprehensive guide to essential digital marketing terminologies, explaining concepts like CPC, CPM, ROAS, and various conversions.
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